After some back and forth the club front office has clarified the pricing for Braveheart Pass renewals (without swag or beverages, just a ticket). The full package with scarf (new, really cool design for 2011) and jersey is also available for $185.
From our Communications Director:
The Braveheart Season Ticket price is going to be $100 (including HST) for 10 matches (8 PDL and 2 friendlies) with no swag. That's a pretty good deal as it's going to cost $12 per gameday ticket in the Braveheart Section. The club just updated their website with the new look as well as prices.